BACHRACH
WEBSITE & GRAPHIC DESIGN
OVERVIEW
As the sole lead of the in-house art department for 6 years, I owned every stage of the brand's visual output — art direction, photography, photo editing, and graphic design — for Bachrach
Role: Art Director & Lead Designer
Platform: Shopify
Scope: UX/UI Design, Shopify Development, Art Direction, Photography, Photo editing, Brand Visual Identity
I designed, built, and managed a Shopify e-commerce website for a men’s suit and apparel brand. The goal was to create a clean, modern shopping experience that prioritized easy navigation while elevating the brand’s visual identity.
THE OPPORTUNITY
The company needed a refined online presence that reflected the quality of its products. The site had to feel elevated and modern while remaining simple and intuitive for customers browsing and purchasing apparel.
THE APPROACH
Developed a clean, structured layout with clear navigation
Created a cohesive visual system aligned with the brand’s identity
Directed and produced photography for a polished, consistent look
Directed and designed key pages (homepage, collections, product pages)
Built and customized the Shopify site from concept to launch
Led all creative and art direction–from concept through final photography and design
THE SOLUTION
The final website delivers a streamlined, sophisticated shopping experience that enhances brand perception while making browsing and checkout seamless. It provides a strong digital foundation for continued growth.
COLLECTIONS PAGE
A clean easy way to navigate and filter products, the primary filters being size and availability.
PRODUCT PAGE
Simple and easy to navigate product page that allows customers to pick their side and quickly checkout.
