OVERVIEW
As a graphic designer on the in-house creative team, I contributed to a full visual refresh of an established brand — helping define the updated identity while designing the email marketing program and visual marketing campaign work that would carry it into market.
Role: Graphic Designer
Scope: Email Design & visual identity
DESIGN MARKETING
Email Marketing Design & Development
THE OPPORTUNITY
The brand had strong recognition but a visual system that had drifted over time — inconsistent across email, print, and environmental placements. The work called for a refresh that modernized the look without discarding the equity the brand had already built.
THE APPROACH
Worked alongside the creative team to shape the refreshed direction — typography, color, photographic treatment, and layout structure — then pressure-tested it across the formats it would actually live in. Email templates were designed for hierarchy and responsive behavior.
THE SOLUTION
he refreshed identity rolls out soon and is supported by a library of email templates and campaign artwork designed to scale.
EMAIL MARKETING DESIGN TEMPLATES
