Overview

I designed, built, and managed a Shopify e-commerce website for a men’s suit and apparel brand. The goal was to create a clean, modern shopping experience that prioritized easy navigation while elevating the brand’s visual identity.

Role: Lead Web & Graphic Designer
Platform: Shopify
Scope: UX/UI Design, Shopify Development, Art Direction, Photography

The Problem

The brand needed a refined online presence that reflected the quality of its products. The site had to feel elevated and modern while remaining simple and intuitive for customers browsing and purchasing apparel.

The Approach

• Developed a clean, structured layout with clear navigation

• Created a cohesive visual system aligned with the brand’s identity

• Directed and produced photography for a polished, consistent look

• Designed key pages (homepage, collections, product pages)

• Built and customized the Shopify site from concept to launch