OVERVIEW

As a graphic designer on the in-house creative team, I contributed to a full visual refresh of an established brand — helping define the updated identity while designing the email marketing program and visual marketing campaign work that would carry it into market.

Role: Graphic Designer
Scope: Email Design & visual identity

GORILLA DESIGN MARKETING

Email Marketing Design & Development

THE OPPORTUNITY

The brand had strong recognition but a visual system that had drifted over time — inconsistent across email, print, and environmental placements. The work called for a refresh that modernized the look without discarding the equity the brand had already built.

THE APPROACH

Worked alongside the creative team to shape the refreshed direction — typography, color, photographic treatment, and layout structure — then pressure-tested it across the formats it would actually live in. Email templates were designed for hierarchy and responsive behavior; billboard and print concepts were built for legibility at distance and consistency with the digital experience.

THE SOLUTION

A unified visual system that reads the same in an inbox as it does at 65 mph. The refreshed identity rolls out publicly in December, supported by a library of email templates and campaign artwork designed to scale.