LONG BEACH CUSTOM BAGGERS
WEBSITE DESIGN/SEO/MARKETING
OVERVIEW
Shopify Website Redesign, SEO & Marketing Optimization
Role: Graphic Designer & Digital Marketing Lead
Scope: UI/UX, branding, SEO, email marketing, paid ads
Redesigned and optimized a Shopify e-commerce website to improve visual consistency, user experience, and conversion performance. The project included updated branding and graphics, SEO enhancements, email marketing system development, and the setup of digital advertising to drive traffic and customer engagement.
THE OPPORTUNITY
The existing Shopify website lacked visual consistency, had an outdated user interface, and did not effectively guide users toward conversion. Additionally, the business had minimal SEO structure, an underdeveloped email marketing system, and limited digital advertising presence, resulting in low traffic and missed sales opportunities.
THE APPROACH
Conducted a full website audit to identify UX issues, branding inconsistencies, and conversion gaps
Redesigned key pages and created cohesive visual assets to improve usability and brand alignment
Optimized on-site SEO to increase search visibility and organic reach
Developed branded email templates, automations, and on-site capture for lead generation
Supported growth through Google Business optimization and Meta/Google Ads campaign setup
THE SOLUTION
The redesigned Shopify website delivered a more cohesive brand experience and improved user flow, creating a stronger foundation for conversions.
Post-launch, website traffic increased and performance data provided clear insights into high- and low-performing pages. The addition of email capture and marketing systems also led to a growth in email sign-ups, supporting ongoing customer engagement.
HOME PAGE BANNERS
I was charged with designing and updating the homepage of the website regularly to be align with weekly promos and ads.
EMAIL DESIGN
PAID MARKETING ADS
setup and designed paid marking ads on Meta and Google
