EMAIL DESIGN MARKETING

Email Marketing Design & Development

OVERVIEW

As a graphic designer on the in-house creative team, I contributed to the development of a full visual identity for a brand new brand — helping define the establish the identity by designing the email marketing program and visual marketing campaign work that would carry it into market.

Role: Graphic Designer
Scope: Email Design & visual identity

THE OPPORTUNITY

VIVE Essence was a new brand launching but still in need of a visual identity that could be conveyed to customers through email marketing that would introduce them to the brand as well as inform them. We needed a series of emails that would encapsulate the VIVE brand identity.

THE APPROACH

There was research of various competitors and also deepresearch into the actual product science and claims of VIVE. I had to research who our customer would be and how they would interact with various marketing from the new brand and had to find a way to visually delivery the important information while generating sales and interactions.

THE SOLUTION

The final design was a mixture of strong visuals and informational content for the series of emails. The email templates gave a snapshot look at what the VIVE lifestyle looks like. It was decided that VIVE aligned more with outdoor healthy living, more in tune with nature and sun, so many of the various email designs included some form of outdoor activity to give the product a more natural healthy feel.