PEELZ™ SCRUBS
WEBSITE & GRAPHIC DESIGN
OVERVIEW
Role: Lead Web, Graphic Designer & Photographer
Scope: UX/UI Design, Shopify Development, Art Direction, Photography
Platform: Shopify
Timeline: 3 months
I designed, built, and managed a fully functional e-commerce website for a medical scrubs brand. The objective was to create a clean, modern shopping experience that prioritized clarity, usability, and effortless navigation for healthcare professionals.
I led the project from concept to launch, overseeing both the visual and functional aspects of the site to ensure a cohesive, user-focused digital experience.
THE OPPORTUNITY
The brand needed a professional online store that felt trustworthy and easy to use. Customers needed to quickly browse products, view options, and check out without confusion or friction.
THE APPROACH
I focused on clarity and usability by:
Creating a simple navigation system
Organizing products for easy browsing
Using clean layouts and clear typography
Maintaining consistent visual direction across the site
The priority was making the experience straightforward and efficient.
THE SOLUTION
The final website delivers a streamlined shopping experience with clear navigation, cohesive branding, and a smooth checkout process. It provides a strong foundation for the brand’s online growth.